These notes are not my original thought but they seemed so striking in their simplicity and clarity that I felt the need to pass them on. Especially if you are dealing with a “Deaf Lender”.
You have to persuade yourself that you absolutely don’t care what happens.
If you don’t care, you’ve won.
I absolutely promise you, in every serious negotiation, the man or woman who doesn’t care is going to win.
Do you give the impression that you’re willing to walk away?
Not just give the impression. Walk away. No deal is a must-do deal.
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